Iceland — The pink-alien fever dream of Lux & Lotus has already infected YouTube, TikTok, and several corners of Reddit that usually prefer arguing about cryptocurrency. Their EDM anthem You Trouble turned neon goblins and nonsense lyrics into a cultural moment, leaving one question hanging in the Reykjavik air: what do you do after viral?
For the Icelandic twins, the answer is both obvious and deeply unsettling: you monetize the weird.
Boutique Perfume and Fish Blood NFTs
Industry whispers say Lux has been experimenting with “perfume” distilled from cod oil and lichen. Lotus, meanwhile, has allegedly been collecting empty vials in preparation for a fragrance launch ominously titled Trouble No. 5. The campaign’s tagline? “Smell like an existential crisis.”
But the more ambitious play isn’t olfactory. It’s visual. The duo are rumored to be prepping an NFT drop tied to their favorite side hobby: painting fish with actual fish oil and blood.
According to sources close to the twins (translation: a bartender in Reykjavik who once saw them carrying buckets into an art studio), the business model is simple: for every $1,000 digital NFT sold, Lux & Lotus will paint one actual fish in the real world. Fans will receive not just the NFT, but also the coordinates of where the fish is displayed—usually in a gallery, sometimes in the wild, occasionally just nailed to a driftwood cross in the Icelandic countryside.
“It’s performance art,” Lotus insists in a rare interview, “but also conservation. We conserve the right to confuse people.”
Björk Hologram Collab?
And then there are the rumors—delicious, ridiculous, possibly true—that Björk’s AI hologram team has reached out. Whether this means a remix, a shared stage, or a joint residency in a volcano remains unclear. What’s certain is that if Björk enters the chat, Eurovision’s official selection committee may never sleep again.
Eurovision: To Return or Not to Return
Which brings us to the eternal question: do Lux & Lotus attempt Eurovision again? Their original submission (You Trouble) was dismissed as “a pink alien fever dream that defies the broadcast regulations of most European nations.” And yet, the internet crowned it a masterpiece.
The twins themselves remain cryptic. Lux, when asked, simply replied: “Eurovision is dead. Long live Metavision.” Lotus, on the other hand, has been seen sketching stage diagrams involving 40 drones, 12 painted fish, and a collapsing Viking longship.
Here’s a link to this infamous song and video:
After Viral Comes Myth
Lux & Lotus are playing a dangerous game: transforming viral weirdness into something more permanent. Whether this next chapter is a business empire of fish-blood NFTs, a fragrance launch that makes cod sexy, or a Björk hologram showdown, the Icelandic twins seem determined to prove that going viral was only their opening act.
And if you have a spare $1,000? There may be a painted fish with your name on it.
More on the viral story, below: